Disclosure: This post is part of a sponsored campaign with The Allstate Foundation and MomSelect. All thoughts and opinions are my own.
Have you been paying attention to what’s going on in the media lately, especially in the NFL? One of the hottest topics that have been talked about whether it’s in barbershops, at the workplace and various other places has been domestic violence. Did you know that domestic violence affects one in four women in their lifetime? That’s more women than breast cancer, ovarian cancer and lung cancer combined. Most people think only of physical abuse when they consider domestic violence. Yet, financial abuse happens in 98 percent of all cases of domestic violence and is one of the most powerful ways to control a survivor. There is finally an initiative in place to get these women the help they need whether it’s the protection or financial support and we have the Allstate Foundation. They have created the Purple Purse program and the Foundation’s national symbol for domestic violence and financial abuse to raise awareness and get people to openly talk about this important issue. The program ignites fundraising for more than 140 national, state and local domestic violence organizations. Allstate Foundation Purple Purse is asking you to join the Challenge to support a nonprofit near you. Supporters can visit PurplePurse.com starting September 2 to make a donation through October 3. In addition to community/local contributions raised, The Allstate Foundation is investing nearly $650,000 in the Purple Purse Challenge – the more donations each nonprofit gets, the more it can compete for Allstate Foundation incentive funding. To help bring this important program into the forefront, actress Kerry Washington will lend her voice to the cause as an ambassador. She has designed a limited-edition purple purse, which will be distributed to help raise awareness. In addition, The Allstate Foundation is producing 80,000 purse tassels to attach to your favorite purse as a continual sign of support. Each tassel is attached to a removable card featuring one of five inspiring survivor stories, being sent to Purple Purse challenge participants and agents. Below you can view her PSA video on domestic violence and the video of her joining the Allstate Foundation Purple Purse program.
This is a great program that the Allstate Foundation has ushered in to help women who go through this unfortunate situation. I’ve heard countless times throughout the years from women going through abused relationships that they have nowhere to turn and now here is there chance. In all honesty, I was really amazed that how many women are abused in the world and it’s quite disturbing and makes you upset that they have to be put through so much. As a man, this is sickening for me to know because I have a wife and 2 daughters that I would do anything in the world for and would never want to see them hurt, so this baffles me that men feel they can harm them in any way. I have seen domestic abuse with my very eyes and I stepped in to do something about it when I was younger and I wouldn’t that on anyone because it’s completely wrong.
Have you ever seen anyone being abused? What are your thoughts on the Allstate Foundation Purple Purse program?