Straight From The Root is pleased to announce that its sous-vide cooked, nutrient-rich vegetable line is available at Publix locations throughout the Southeastern states beginning in February. This development will expand Straight From The Root’s grocery store distribution to both U.S. coasts.
“After finding success in the Western United States, we are excited that Publix will help us bring the French style of sous vide to even more kitchens across America,” says Founder and President Paul Lagudi. “Our USDA organic, cut and fullycooked vegetables and vegetable noodles are the most convenient, cleanest way to get your vegetables every day. Great quality, healthy food doesn’t need to be a hassle or a mess. Straight From The Root offers preservative-free and organic produce that can be eaten straight from the bag, warmed over a stove or heated up in a microwave in under a minute.”
Straight From The Root’s sous vide cooking method involves submerging a BPAfree, vacuum-sealed bag of cut, organic vegetables in heated water to cook them completely. The bags are then blanched in an ice bath to stop the cooking process, resulting in tender, flavorful vegetables that are evenly cooked and never mushy. The bag traps nutrients, vitamins and minerals and also allows the vegetables to stay fresh in the refrigerator for up to 45 days after purchase. Even better — you’ll only find one ingredient in all Straight From The Root products: vegetables. Straight From The Root never adds oils, spices, salt, or anything else for that matter.
Straight From The Root’s Publix lineup will include Organic Red Beets, Organic Sweet Potatoes, Organic Butternut Squash, Organic Butternut Squash Noodles, Organic Zucchini Noodles and Organic Sweet Potato Noodles . In addition to Publix, the product line is also available in select Ralphs, Smith’s and Whole Foods stores, as well as online at SFTroot.com.
About Straight From The Root
Straight From The Root provides convenient, preservative-free, fully cooked, organic produce and vegetable noodles. By utilizing the sous vide cooking method, Straight From The Root’s products maintain their original volume, vitamins, nutrients and flavor—and stay fresh in the refrigerator for up to 45 days after purchase. Most cooking methods require vegetables to be cooked at high temperatures causing them to lose up to 30 percent of their nutrients, but Straight From The Root vegetables are cooked at lower temperatures to maintain the best quality, taste and texture without adding anything, ever. Visit SFTRoot.com or follow on Facebook, Twitter and Instagram