Build-A-Bear Workshop Teams Up With iHeartMedia

Build-A-Bear Workshop Teams Up With iHeartMedia

Build-A-Bear Workshop®, Inc. (NYSE: BBW) and iHeartMedia, the leading audio company in America, today announced that Build-A-Bear Radio™ will now be available on the free iHeartRadio app. Beginning today, the station will be heard on a variety of devices spanning mobile, in-car, in-home, on wearables and more, making Build-A-Bear Radio available on more devices than ever before and reaching millions of new listeners on the devices they use most. Additionally, Build-A-Bear Radio will be available on iHeartRadio Family, a stand-alone app custom-designed just for kids featuring music and radio stations perfect for families.

Build-A-Bear Workshop Teams Up With iHeartMedia

Build-A-Bear Radio is a streaming radio station featuring the songs and stories behind today’s established and emerging, family-friendly pop artists as well as curated shows and segments. Celebrating its one-year anniversary this month, the station includes the popular morning show “Build-A-Bear On Air with the Moseley’s,” a daily show highlighting celebrity interviews and performances hosted by a family of entertainers every Monday through Friday; “ABEARica’s Countdown,” a weekend round up featuring the most-loved hits from the past week;  “Bear-aking News,” a recurring daily segment of news and interesting developments kids and parents will love; and more. Build-A-Bear Radio will broadcast from iHeartMedia’s Premiere Networks studios in Sherman Oaks, Calif., with additional features and interviews originating from the Build-A-Bear Radio sound studio, located at the Build-A-Bear Workshop in Manhattan on 34th Street.

Build-A-Bear Workshop Teams Up With iHeartMedia

“The goal of Build-A-Bear Radio, as with Build-A-Bear Workshop, is to create a fun and safe place for families to have a wonderful experience and for kids to be engaged and empowered,” said Sharon Price John, president and CEO, Build-A-Bear Workshop. “iHeartRadio is the perfect platform for us to bring our popular family-friendly music and content on Build-A-Bear Radio to more families than ever before. With hit songs and original tunes offered in our sound chips that go inside furry friends, music has been a key part of the Build-A-Bear Workshop experience for many years. Our recent partnership with Warner Music Group’s Arts Music division and a publishing deal with Warner Chappell to create Build-A-Bear Records, a newly formed record label, positions us to take music and radio to the next level as we move to the iHeartRadio platform.

The iHeartRadio deal and Warner Music and Warner Chappell deals were both put together through Foundation Media Partners.” “The addition of Build-A-Bear Radio to iHeartRadio and the iHeartRadio Family app is an incredible opportunity to offer our listeners even more family-friendly music and entertainment,” said Chris Williams, Chief Product Officer, iHeartRadio. “We’re delighted to partner with Build-A-Bear Workshop to expand their loyal and engaged audience nationwide, while reinforcing our commitment to providing iHeartRadio listeners with the very best content no matter where they are.”

 

iHeartRadio is available on more than 250 platforms and 2,000 different connected devices — including smart speakers, digital auto dashes, tablets, wearables, smartphones, virtual assistants, televisions and gaming consoles. Visit iHeart.com/apps to download and listen to Build-A-Bear Radio now.

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