London’s Love for the NFL

Over the last eight years, an important relationship has developed between London and the NFL. The love that Londoners have shown for football since the International Series arrived on British shores in 2007 has given NFL bosses serious food for thought. The game that Brits call “American Football” has never been more popular in the UK than it is right now. For a long time, the NFL struggled to register on the radar of the many millions of avid sports fans who live in the UK. It was the preserve of a select group of dedicated NFL geeks, ... [read more]

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