Fresh off of Selection Sunday, the brand’s latest campaign showcases one ‘Easy Decision’made by two of basketball’s top decision makers (and fathers) amidst all of the tough bracket and #TournamentDecisions this March Madness. This Dove Men+Care campaign features Jay Wright, head coach of the Villanova Wildcats and Frank Vogel of the Indiana Pacers in some fun commercials that’s now hitting the airwaves. Dove Men+Care is the top brand for men skin care and what better company to help sponsor the NCAA Tournament aka March Madness.
And to help you get ahead in your family bracket pool or be one step ahead for the next big game watch, Dove Men+Care has teamed up with Bleacher Report to offer resources like expert-populated bracket picks, stats, a bracket challenge and more on DoveMenCare.com and BleacherReport.com. If you’re in NYC, Atlanta, LA, DC, and Chicago you’re also able to stop by (or visit online) “National Bracket Day,” which includes pop-up “instabracket” machines, March Madness themed prizes, and more. So are you looking forward to March Madness just as much as I am? Are you a Dove Men+Care user like myself? I can’t think of a better sponsor for the NCAA Tournament than Dove Men+Care.