Did you know that 82 percent of men today believe having a child changes the way they think about what it means to be a man? Check out the press release below from Dove Men+Care as they spotlight real dads emotional moments as they find out their becoming first time fathers. There’s also a video that spotlights those dads emotional reactions to learning that they’re becoming fathers.
Becoming a father is a significant and transformative experience; 82 percent of men globally believe that having a child changes the way they think about what it means to be a man. Men today place value in the dual role of provider and caregiver as they embark upon the journey of parenthood and start to share their experiences as a father. Dads are actively embracing digital platforms to showcase their caring sides, which nine out of 10 men believe is a true sign of real strength and masculinity. For example, 42 percent of new dads post family-related status updates on a daily basis showing that the amount of content being shared suggests a notable shift in the attitudes of men towards being a father.
This Father’s Day, Dove Men+Care is launching the ‘First Fatherhood Moments’ campaign to celebrate the emotion, strength and happiness dads openly express upon learning they are going to become a father. Reflective of the increase in dad’s sharing more content online today, the heart of the campaign is captured in a new film, which shares the reaction of fathers-to-be in the first moments they find out they are going to be a dad. Comprised of personal online clips from the lives of 13 real dads, the film portrays their authentic and unfiltered reactions, and offers genuine insight into this pivotal moment when a man learns his life has changed forever.
“Fatherhood has evolved from previous generations, with men drawing strength and fulfillment from their caring roles. In fact, 88 percent of men feel that taking care of their family makes them feel strong,” said Jennifer Bremner, Director of Marketing for Unilever. “Our brand has seen this displayed through the personal experiences dads are sharing online. In celebration of Father’s Day, we collated moving moments from real men to show the world that a dads’ care begins from the very first instant he finds out he’s going to be a dad.”
“First Fatherhood Moments” From The Lives Of Real Men
The new “First Fatherhood Moments” film celebrates the caring experiences of real dads-to-be from around the world, each with different stories and backgrounds. Some of the moments captured include:
- Matt and Christina Vereb—Christina set up a hidden camera to capture the moment, and handed her husband a Pennsylvania college baby hat (bought in the school where they first met) to reveal their happy news.
- Ian and Darryl Colvin—From Port Moody, Canada, this couple is shown embracing one another as they set eyes on their newborn baby boy (who they never thought they’d have) for the first time.
- Jonathan and Sara Wilson—This couple from San Antonio, Texas shared their moment with a poppy seed—signifying the size of their baby. Sara handed Jonathan the small seed to creatively reveal the news.
Visit YouTube.com/DoveMenCareUS to view the film and share #RealStrength stories, advice, or a ‘First Fatherhood Moment’ from your life with @DoveMenCare on Twitter, Facebook, or Instagram. Read more here and let me know what you think about the video below.